ACTIVE
Problem: Marketing Active Cleaning Products to stand out in a saturated cleaning products market. The challenge was to make the brand resonate with everyday users while differentiating it from competitors.
Solution: I addressed this by leveraging real customer reviews, and presenting them in an approachable, visually engaging format to build trust and authenticity. Additionally, you incorporated trending content to boost engagement, making the brand feel timely and relevant. This approach not only attracted attention but helped foster a genuine connection with the audience, setting Active Cleaning Products apart in a crowded market
I collaborated with Active Cleaning Products owner Jake Seltz to create and upload content multiple times a week. By analyzing engagement metrics and trends, you ensured the content was both strategic and impactful, allowing for data-driven adjustments to maximize audience engagement and brand visibility. This consistent, analytics-focused approach helped to strengthen the brand’s social media presence.
Weird Stuff Only LLC
At WEIRD STUFF ONLY LLC, I connected with the local Minneapolis community, aligning with the established brand strategy to produce engaging content. Additionally, I helped design a user-friendly website that highlighted past shows and events, with clear options for purchasing tickets. This work supported the brand’s visibility and accessibility, enhancing community engagement and streamlining the event experience for users.
Health and Wellness and Counseling Department at MCAD
As a worker Health and Wellness and Counseling Department at the Minneapolis College of Art and Design, I focused on creating content that inspires and encourages the MCAD community. I share resources, wellness tips, and motivational messages to support our students' mental, emotional, and physical well-being. I aim to cultivate a positive, supportive space where students feel empowered to prioritize their health and balance their lives. Follow us to stay inspired and connect with our community-focused wellness journey.
Social Media Brand Brookxart
I’ve built my own social media brand, achieving over 100 million views and 4 million likes, including two posts with over 2 million likes and one surpassing 40 million views. Using my art skills, I created interactive, visually engaging posts that are both artistically refined and aesthetically pleasing. This journey has deepened my expertise in brand strategy, content creation, and leveraging analytics to fuel social media growth and engagement, equipping me to connect with large audiences effectively.
My work has been reposted by Procreate, the leading art software on Apple, which provided significant exposure and opened doors for additional brand collaborations. This recognition has reinforced my brand’s presence in the digital art community, making it easier to connect with audiences and secure brand deals that align with my artistic style and vision.
